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Media Resources: Press Release


Bay Federal Credit Union Hires Royce David, New Electronic Banking AVP

Capitola, CA – May 26, 2011 –

Bay Federal Credit Union has hired Royce David as their new Assistant Vice President, Electronic Banking. Mr. David has extensive online business and e-commerce management, project management, and call center experience, having supported these areas for companies such as Restoration Hardware and Washington Mutual. His new role with the Credit Union will be focused on the support and development of Bay Federal's various electronic service channels, including their online and mobile banking initiatives.
"My objective is to provide a personalized, friendly, courteous, and memorable experience that will differentiate us from other Credit Unions and major banks nationwide," said Mr. David. "Bay Federal shares these objectives, and I am pleased to be part of this exceptional organization."

About Bay Federal Credit Union

Bay Federal is a full-service financial institution that serves over 66,000 members and 1,000 local businesses throughout Santa Cruz, San Benito and Monterey Counties. With over $600 million in assets, Bay Federal Credit Union is the largest member-owned financial institution in Santa Cruz County, serving its members and the community since 1957. Bay Federal supports many local schools and nonprofit organizations. For 8 consecutive years, 100% of their employees have given their own time and money to support the community. www.bayfed.com.

CONTACT:

Amy Ivey, AVP Marketing and Development, Bay Federal Credit Union, 831-477-8409.

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