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Bay Federal Credit Union’s Amy Ivey Receives National Honor from Credit Union Times

Amy Ivey

Capitola, CA – October 13, 2016 – Bay Federal Credit Union’s Vice President of Marketing and Development, Amy Ivey, was selected as a Credit Union Times’ Trailblazer 40 Below honoree. The annual recognition is awarded to industry leaders who have made significant differences in their field by age 40.

Mrs. Ivey is credited with making incredible progress and improvements at Bay Federal by integrating training, communication, and marketing initiatives.

“Amy is a bright and energetic member of our senior leadership team,” said Tonée Picard, Executive Vice President and Chief Development Officer of Bay Federal. “Her accomplishments are many, and she leads with her heart as well as great business instincts and vast credit union experience. It is an honor to partner with her every day to make a real difference in the community.”

Mrs. Ivey is responsible for directing the organization’s marketing, public relations, employee training, financial education, and community development.

“I’ve had the opportunity to learn from and work with some of the greatest minds in the business over the years, all of whom have encouraged and supported my professional growth,” Mrs. Ivey said. “I am thrilled to work at Bay Federal, with an incredible team of passionate, inspiring, and brilliant people who are committed to serving our membership and our community. To know this honor comes from their written nomination leaves me in rare form… speechless. And grateful.”

Mrs. Ivey has been with Bay Federal since 2005 and has more than 20 years of experience in the financial industry. She currently serves on the Santa Cruz Chamber of Commerce Board of Directors and the Fund Development Committee for Monarch Services. She lives in Scotts Valley with her husband and children.

About Bay Federal Credit Union

Bay Federal is a full-service, not-for-profit financial institution that serves more than 60,000 members and 1,000 local businesses throughout Santa Cruz, San Benito, and Monterey counties. With more than $800 million in assets, Bay Federal Credit Union is the largest member-owned financial institution in Santa Cruz County, serving its members and the community since 1957. Since 2002, 100% of all employees have given their own money and volunteered for numerous local schools, nonprofit organizations, and community events.

Contact: Tonée Picard, EVP and Chief Development Officer
Bay Federal Credit Union
831.419.8518
tpicard@bayfed.com

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