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Santa Cruz Community Ventures and Bay Federal Credit Union to Provide Financial Capability Workshops in Vulnerable Communities

Santa Cruz, CA – October 6, 2020 – Santa Cruz Community Ventures (SCCV) and Bay Federal Credit Union have joined forces to provide financial education in rural, low-income minority communities throughout Santa Cruz and Monterey Counties. This effort is funded in part by an AHEAD grant from the Federal Home Loan Bank of San Francisco.

“We’re so pleased to be able to share our expertise and passion for financial capability with our community,” said Maria Cadenas, SCCV Executive Director. “The pandemic and recent wildfires have financially affected many residents and underscore a need to ensure we all understand and revisit the basic best practices of money management.”

“Bay Federal is proud to partner with Santa Cruz Community Ventures on this important effort,” said Carrie Birkhofer, Bay Federal’s President and Chief Executive Officer. “Supporting financial education initiatives like Familias Con Más allows us to demonstrate our commitment to making a real difference in the financial lives of the people in the communities we serve. We hope this effort helps the community become more resilient to the financial consequences of natural disasters.”

Earlier this year, Bay Federal Credit Union supported SCCV’s UndocuFund Monterey Bay efforts, providing one-time direct aid to undocumented friends and neighbors who were adversely impacted by the COVID-19 pandemic.

About Santa Cruz Community Ventures

For over 30 years Santa Cruz Community Ventures has worked to create an inclusive economy in the region through financial capability, wealth accumulation, and advocacy. Learn more at

About Bay Federal Credit Union

Bay Federal is a full-service, not-for-profit financial institution that serves over 78,000 members and 1,200 local businesses throughout Santa Cruz, San Benito, and Monterey counties. With more than $1.3 billion in assets, Bay Federal Credit Union is the largest member-owned financial institution in Santa Cruz County, serving its members and the community since 1957. Bay Federal Credit Union has an award-winning employee volunteer program in which employees have given their own money and volunteer for numerous local schools, nonprofit organizations, and community events each year.


Maria T. Cadenas, Executive Director
Santa Cruz Community Ventures

Amy Ivey, VP Marketing and Development
Bay Federal Credit Union

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