Carrie L. Birkhofer, President and Chief Executive Officer
Carrie joined Bay Federal Credit Union in 1989 as the CFO and has held the title of President and CEO since 1995. Carrie’s passion is to create a more vibrant, stable community and expand economic opportunity by providing access to locally owned financial products and services. Under Carrie’s leadership, the Credit Union has grown from $70 million to over $1 billion in assets. She partners with the Senior Leadership Team and the Volunteer Board of Directors to set and drive the vision and mission for the Credit Union, to ensure the strategic vision is upheld, and the member and employee experience is forefront in the Credit Union’s actions. Since 2015, Bay Federal’s award-winning culture and service has consistently been recognized as one of the Best Places to Work and the Best Places to Bank.
Carrie graduated with a Bachelor of Arts in Business Economics from University of California, Santa Barbara, and is a Certified Public Accountant. Carrie is a key member of our community. She was recognized as Woman of the Year in 2018 by the Santa Cruz Area Chamber of Commerce. Carrie is Secretary for Monterey Bay Economic Partnership, past President of Scotts Valley Rotary Club, past President of Cabrillo College Foundation, Chair of the Cabrillo Advocacy Program (CAP) and Secretary of the Fiserv/Open Solutions Client Association. She also serves on the Legislative Advocacy Committee for the California Credit Union League. She lives in Santa Cruz where she raised her three young adult children. She loves to walk on West Cliff, take pictures, read novels, and travel.
Cameron Haste, Executive Vice President, Chief Operations Officer
Cameron was relocated to the Central Coast by Bay Federal in 1999. Prior to joining the Credit Union, he worked at regional and national banks and is excited to apply his experience at a locally owned financial cooperative. As a member of the Executive Team, Cameron partners closely with the CEO, EVP/CDO, and Board of Directors to ensure an alignment of strategy, objectives, and priorities. He is responsible for the business performance and leadership of member-facing channels, including: branches, consumer and mortgage lending, card products, electronic banking and investment services. Cameron focuses on creating a collaborative work environment in order to achieve results and deliver excellent service.
Cameron is active in the community and supports a number of causes important to him. He currently sits on the Board of Directors for Hope Rehabilitation Services and the Measure O Bond Oversight. He is also a member of the San Lorenzo Valley Rotary Club. Cameron studied at California State University, Dominguez Hills, and earned a bachelor’s degree in International Business. In addition, he is a graduate of the CUES CEO Institute and holds the designation of Certified Credit Union Executive. Cameron enjoys extreme travel experiences and spending time with his two children.
Tonée Picard, Executive Vice President, Chief Development Officer
Tonée joined the Credit Union in 2006. Prior to joining Bay Federal, she worked as an executive in the software industry. Tonée provides leadership and is responsible for activities that directly impact the brand and culture of the Credit Union. As a member of the Executive Team, she has direct responsibility for strategic planning, marketing, human resources, facilities, information technology, financial education, project and program development, community and member engagement, organizational development, employee training, and management team leadership and education. In her role, she partners with the CEO, EVP/COO, and Board of Directors to ensure effective channel operations, financial management, community partnership, and a great member experience.
Tonée has an MBA from Golden Gate University and is a graduate of CUES CEO Institute, where she earned the Certified Credit Union Executive designation. She also has a certification as a Senior Professional in Human Resources (SPHR). Tonée currently serves on the Board of Directors for Santa Cruz Community Foundation, the Community Board at Palo Alto Medical Foundation and Sutter Hospital, and the Cabrillo Women Educational Scholarship Committee. Tonée travels annually to visit family in Europe, enjoys camping, and shares her life with her husband of over 28 years and four delightful pups.