Carrie L. Birkhofer, President and Chief Executive Officer
Carrie has more than 35 years of experience in the credit union industry, starting her career as an Auditor for O’Rourke Sacher and Moulten (later sold to McGladrey). Carrie joined Bay Federal Credit Union in 1989 as the CFO and has held the title of President and CEO since 1995. Under Carrie’s leadership, the Credit Union has grown from $70 million to over $995 million in assets. As the Chief Executive Officer, she works with the Senior Leadership Team and the Volunteer Board of Directors to set and drive the vision and mission for the Credit Union, to ensure the strategic vision is upheld, and the member and employee experience is forefront in the Credit Union’s actions.
Carrie graduated with a Bachelor of Arts in Business Economics from University of California, Santa Barbara, and is a Certified Public Accountant. She is a 1998 graduate of the CUES CEO Institute, holding the Certified Credit Union Executive designation. Carrie contributes to the future of credit unions through national involvement with regulatory and governance activities, and is a key member of our community. Carrie is past President of Scotts Valley Rotary Club, past President of the local community Cabrillo College Foundation, Secretary of the Fiserv/Open Solutions Client Association. She also serves on the Legislative Advocacy Committee for the California Credit Union League. She lives in Santa Cruz with her three children and loves to walk on West Cliff, read novels, and travel.
Cameron Haste, Executive Vice President, Chief Operations Officer
Cameron was relocated to the Central Coast by Bay Federal in 1999. Prior to joining the Credit Union, he worked at regional and national banks and is excited to apply his experience at a locally owned financial cooperative. As a member of the Executive Team, Cameron partners closely with the CEO, EVP/CDO, and Board of Directors to ensure an alignment of strategy, objectives, and priorities. He is responsible for the business performance and leadership of member-facing channels, including: branches, consumer and mortgage lending, card products, electronic banking and investment services. Cameron focuses on creating a collaborative work environment in order to achieve results and deliver excellent service.
Cameron is active in the community and supports a number of causes important to him. He currently sits on the Board of Directors for Hope Rehabilitation Services and the Measure O Bond Oversight. He is also a member of the San Lorenzo Valley Rotary Club. Cameron studied at California State University, Dominguez Hills, and earned a bachelor’s degree in International Business. In addition, he is a graduate of the CUES CEO Institute and holds the designation of Certified Credit Union Executive. Cameron enjoys extreme travel experiences and spending time with his two children.
Tonée Picard, Executive Vice President, Chief Development Officer
Tonée joined the Credit Union in 2006. Prior to joining Bay Federal, she worked as an executive in the software industry. Tonée provides leadership and is responsible for activities that directly impact the brand and culture of the Credit Union. As a member of the Executive Team, she has direct responsibility for strategic planning, marketing, human resources, facilities, information technology, financial education, project and program development, community and member engagement, organizational development, employee training, and management team leadership and education. In her role, she partners with the CEO, EVP/COO, and Board of Directors to ensure effective channel operations, financial management, community partnership, and a great member experience.
Tonée has an MBA from Golden Gate University and is a graduate of CUES CEO Institute, where she earned the Certified Credit Union Executive designation. She also has a certification as a Senior Professional in Human Resources (SPHR). Tonée currently serves on the Board of Directors for Santa Cruz Community Foundation, the Community Board at Palo Alto Medical Foundation and Sutter Hospital, and the Cabrillo Women Educational Scholarship Committee. Tonée travels annually to visit family in Europe, enjoys camping, and shares her life with her husband of over 28 years and four delightful pups.