Our Executive and Senior Leadership Team
Executive Team

Carrie L. Birkhofer
President and Chief Executive Officer
Carrie graduated with a Bachelor of Arts in Business Economics from University of California, Santa Barbara, and is a Certified Public Accountant. Carrie is a key member of the community. She was recognized as Woman of the Year in 2018 by the Santa Cruz Area Chamber of Commerce. Carrie is Secretary for Monterey Bay Economic Partnership, past President and scholarship chair of Scotts Valley Rotary Club, audit committee member for the Cabrillo College Foundation, board member for the Salinas Valley Memorial Hospital Foundation, secretary of the Fiserv DNA Client Association and she serves on the audit committee for the California Credit Union League. She lives in Santa Cruz, CA where she raised her three adult children. She loves to walk her puppy on the ocean cliffs, take pictures, read novels, and travel.

Cameron Haste
Executive Vice President, Chief Operations Officer
Cameron Haste is the Executive Vice President and Chief Operations Officer of Bay Federal Credit Union, the largest locally owned financial institution in Santa Cruz County. As a member of the Executive Team, Cameron partners closely with the Chief Executive Officer, the Senior Leadership Team, and the credit union’s all volunteer Board of Directors to ensure an alignment of strategy, objectives, and priorities. Cameron fosters a creative and collaborative work environment in order to achieve results and deliver excellent service to members.
Cameron is active in the community and supports a number of causes important to him, focusing on youth engagement, education, social services, and diversity and inclusion. Cameron is also the Board Chair of the Board of Directors for Hope Services. He is a board member for the Measure S Bond Oversight Committee, and serves as Executive Secretary on the Board of Trustees of Second Harvest Food Bank of Santa Cruz County. He is the Past President of the San Lorenzo Valley Rotary Club and has held many distinguished positions with non-profits throughout the region.
Cameron holds a Bachelor’s Degree in International Business from California State University, Dominguez Hills. He is a graduate of the Credit Union Executives Society CEO Institute and holds the designation of Certified Credit Union Executive. When not at work or volunteering for the community, Cameron enjoys adventure travel experiences and spending time with his husband and their children.
Senior Leadership Team

Ryan Cash
Senior Vice President, Chief Experience Officer

Stephanie Como
Vice President, Digital Services

Alicia Flores
Vice President, Member Services

Amy Ivey
Senior Vice President, Chief Marketing Officer

Brooke Morley
Senior Vice President, Chief Product Officer

Megan Rhodes
Senior Vice President, Chief Lending Officer

Richard Roark
Senior Vice President, Chief Technology Officer

Michael Smith
Vice President, Mortgage Loan Operations

Allyson Stengl
Vice President, Consumer and Business Lending

Rick Weiss
Senior Vice President, Chief Financial Officer

Patty Winters
Senior Vice President, Chief Human Resources Officer