Bay Federal Credit Union Announces Promotion of Brooke Morley to SVP, Chief Lending and Product Officer

Capitola, CA – October 14, 2025 - Bay Federal Credit Union is proud to announce the promotion of Brooke Morley to Senior Vice President, Chief Lending and Product Officer (SVP, CLPO). In this expanded role, Ms. Morley will lead the strategic vision, strategy, and execution for the Credit Union’s consumer, mortgage, indirect, deposit, card, and servicing portfolios. She will focus on delivering innovative financial products and services while ensuring exceptional member experiences, regulatory compliance, and sound risk management practices.

As a key member of the Senior Leadership Team, Ms. Morley will oversee product design, lending strategy, portfolio management, and service delivery, while working closely with the Chief Business Services Officer to align business lending with enterprise-wide credit and product strategies.

Brooke first joined Bay Federal in 2008 as Assistant Vice President, Lending. After gaining additional leadership experience at other credit unions, she returned in 2021 as Vice President, Asset Management. Since then, she has advanced through several leadership roles—including Vice President, Deposit & Loan Services and Senior Vice President, Chief Product Officer—before being appointed to her current position.

“I am honored to step into this expanded role and continue working with our talented team,” said Ms. Morley. “Together, we will focus on creating innovative products and services that empower our members to achieve their financial goals while maintaining the high level of service they expect from Bay Federal.”

“Brooke is a valued executive team member at Bay Federal, bringing exceptional skill, leadership, and vision to our organization. We are fortunate to have her guiding our lending and product strategies as we continue to grow and serve our members,” stated Carrie Birkhofer, President and CEO of Bay Federal Credit Union.

Ms. Morley holds two bachelor’s degrees from Santa Clara University, one in Economics and one in Finance, and is a Leadership Santa Cruz County graduate.

About Bay Federal Credit Union
Bay Federal Credit Union is a full-service, not-for-profit financial institution that serves over 95,000 members and 2,700 local businesses and nonprofit organizations throughout Santa Cruz, San Benito, and Monterey counties. With more than $1.8 billion in assets, Bay Federal is the largest member-owned financial institution in the region. The organization has been proudly serving its members and the community since 1957. Bay Federal is a certified Community Development Financial Institution, with a primary mission of promoting community development alongside their financial activities. Bay Federal has an award-winning employee volunteer program in which employees have given their own money and volunteer for numerous local schools, nonprofit organizations, and community events each year.

Mark Ely, SVP, Chief Marketing Officer
Bay Federal Credit Union
831.477.8608
mely@bayfed.com