Bay Federal Credit Union Promotes Nicole Beaver and Ruben Munoz to Assistant Vice President, Regional Manager

Capitola, CA – February 3, 2026 - Bay Federal Credit Union announced the promotion of Nicole Beaver and Ruben Munoz to Assistant Vice President, Regional Manager, recognizing their leadership, dedication, and continued commitment to Bay Federal’s mission and member-focused culture.

In their new roles, Mrs. Beaver will oversee the Scotts Valley, Santa Cruz, Capitola, and Freedom branches, while Mr. Munoz will oversee Aptos, Watsonville, Salinas, and Marina branches. Their responsibilities include training and developing branch teams, leading sales initiatives, supporting production planning, and partnering closely with the Assistant Vice President, Branch Managers to strengthen processes, service excellence, and member relationship building.

“As Bay Federal continues to grow, strong leadership and consistent support for our branch teams is essential,” said Carrie Birkhofer, President and CEO of Bay Federal Credit Union. “Nicole and Ruben bring deep experience, a passion for developing people, and a strong understanding of our culture. Their leadership will play an important role in supporting our teams, enhancing member service, and strengthening our impact across the communities we serve.”

Mrs. Beaver has 25 years of service at Bay Federal Credit Union, having built her entire financial services career within the organization. Since joining Bay Federal, she has grown through various roles and developed a strong passion for supporting members, mentoring staff, and strengthening branch operations.

Mrs. Beaver is a graduate of Western CUNA Management School and serves on the boards of Your Future Is Our Business and the Capitola-Soquel Chamber of Commerce. Outside of work, she enjoys spending time with her husband and children, walking to the beach, camping, and watching movies and television series. She also loves animals and shares her home with a dog, two cats, two tortoises, and a Sun conure.

Mr. Munoz, born and raised in Watsonville, brings nearly 25 years of experience in the financial services industry. His career has been shaped by a passion for leadership, service, and creating meaningful impact in the communities he serves. Over the last five years at Bay Federal Credit Union, Mr. Munoz has continued to grow as a leader while contributing to the organization’s strong member-first culture.

Mr. Munoz is actively involved in the community as a member of the Rotary Club of Freedom and is a graduate of Leadership Santa Cruz County. Outside of work, he enjoys spending time with his family, which he credits with keeping him grounded and inspired.

About Bay Federal Credit Union
Bay Federal Credit Union is a full-service, not-for-profit financial institution that serves over 96,000 members, including 3,100 local businesses and nonprofit organizations throughout Santa Cruz, San Benito, and Monterey counties. With more than $1.8 billion in assets, Bay Federal is the largest member-owned financial institution in the region. The organization has been proudly serving its members and the community since 1957. Bay Federal is a certified Community Development Financial Institution, with a primary mission of promoting community development alongside their financial activities. Bay Federal has an award-winning employee volunteer program in which employees have given their own money and volunteer for numerous local schools, nonprofit organizations, and community events each year.

Mark Ely, SVP, Chief Marketing Officer
Bay Federal Credit Union
831.477.8608
mely@bayfed.com