Cameron Haste
Executive Vice President, Chief Operations Officer
Cameron Haste is the Executive Vice President and Chief Operations Officer at Bay Federal Credit Union, the largest locally owned financial institution serving Santa Cruz, San Benito, and Monterey Counties. In his role, Cameron provides strategic leadership and operational oversight, ensuring the alignment of organizational strategy, objectives, and priorities. He collaborates closely with the Chief Executive Officer, Senior Leadership Team, and Board of Directors to drive innovation, operational excellence, and exceptional member experiences. He is dedicated to fostering a collaborative, results-oriented culture across the organization, driving impactful solutions that advance the credit union’s mission and enhance the financial well-being of its members.
Beyond his professional responsibilities, Cameron is involved in community initiatives that promote youth engagement, education, social services, and food equality. He serves as Board Chair for Second Harvest Food Bank of Santa Cruz County and as a board member of the SLVUSD Citizens’ Bond Oversight Committee (Measure S). His past leadership roles include Board Chair for Hope Services, President of the San Lorenzo Valley Rotary Club, and involvement with various nonprofit organizations across the region.
Cameron holds a bachelor’s degree in international business from California State University, Dominguez Hills, and is a Certified Credit Union Executive. He has completed the Credit Union Executives Society CEO Institute and is an alumnus of Leadership Santa Cruz and Leadership Monterey County. Outside of work, Cameron enjoys adventure travel experiences.