Our Senior Leadership Team is comprised of our Executive Team and the following:
Ryan Cash, Vice President, Electronic Banking
Ryan Cash is the Vice President of Business Technology Integration at Bay Federal Credit Union. Ryan oversees the Credit Union’s online and mobile banking, online loan application systems, and Member Service Center. Ryan joined the organization in 2015 and brings more than a dozen years of experience in the financial industry. Prior to joining Bay Federal, Ryan worked in a variety of management roles, including VP of Consumer Lending at Financial Partners Credit Union, Manager of Consumer Lending, Underwriting, and Credit Risk at Logix Federal Credit Union, Manager of Consumer Loan Operations at Logix Credit Union, and Operations Manager at Santa Cruz Community Credit Union. Ryan has an MBA from Pepperdine University and a bachelor’s degree from UC Santa Cruz. He serves on the Board of Directors for the Boys and Girls Club of Santa Cruz County.
Alicia Flores, Vice President, Member Services
Alicia Flores is the Vice President, Member Services for Bay Federal Credit Union. Alicia began her career as a part-time teller at Bay Federal in 1981, and has over 30 years of service in the financial services industry. She oversees the Credit Union’s seven branch locations and team of branch managers. Alicia is responsible for all aspects of branch operations, member experience, production initiatives for achieving sales and business development efforts, and the organization’s high member service standards. Alicia holds a Bachelor’s Degree in Business Management, and presently serves on the Board of Directors for the Hospice of Santa Cruz County.
Brandi Hoffman-Ooka, Vice President, Loan Servicing
Brandi Hoffman-Ooka is the Vice President, Loan Servicing at Bay Federal Credit Union. Brandi joined Bay Federal in 2011 and has over ten years of experience managing community oriented affordable housing programs and developing local housing policies. Brandi oversees all aspects of loan servicing and asset management for the mortgage, auto, and consumer loan programs. She also oversees the student loan and business loan portfolio. Prior to joining the Credit Union, Brandi was a Senior Development Officer in the City of San Jose and a Management Analyst with the County of Santa Clara. There, she worked with senior executives and elected officials in the administration of over $100 million in federal, state, and local housing funds. Brandi earned her Bachelor’s Degree from the University of California, Santa Cruz. She supports several of the Credit Union’s community support efforts and is also a devoted volunteer for public schools.
Amy Ivey, Vice President, Marketing and Development
Amy Ivey is the Vice President, Marketing and Development at Bay Federal Credit Union. Amy joined the organization in 2005, and has over 20 years of experience in marketing financial services and medical industry. Amy’s areas of responsibility are marketing, public relations, corporate communications and events, employee education and development, financial education, and community outreach. Prior to joining Bay Federal, Amy was the Public Relations Coordinator for Mad River Community Hospital, where she handled the hospital’s marketing, public relations, and community outreach activities. Amy is a Certified Marketing Specialist (CMS) and a 2014 graduate of Western CUNA Management School. She is currently pursuing a bachelor's degree in Business Administration and Marketing from California Southern University. She serves on the Santa Cruz Chamber of Commerce Board of Directors and the Fund Development Committee for Monarch Services.
Megan Rhodes, Vice President, Lending
Megan Rhodes is the Vice President of Lending at Bay Federal Credit Union. Megan joined the organization in 2008 and has over 30 years in the financial services industry. Megan oversees all aspects of consumer lending, mortgage lending, and loan operations. Prior to joining the Credit Union, Megan spent 25 years working in the Bay Area in the mortgage banking field and was responsible for a variety of functions including: wholesale and retail lending operations, risk assessment and management, regulatory compliance, and loss mitigation. Megan has a bachelor’s degree in Liberal Studies from San Jose State University. Megan has been active in many local fundraising activities in support of The Alzheimer’s Association, Big Brothers/Big Sisters of Santa Cruz County, United Way of Santa Cruz County, Children’s Miracle Network and Second Harvest. Megan serves on the Board of Habitat for Humanity.
Richard Roark, Vice President, Technology
Richard Roark is the Vice President of Technology at Bay Federal Credit Union. Richard joined Bay Federal in 2016 to lead the Technology and Information Security departments. In his role, he is committed to ensuring the best and most secure banking experience for members. He comes to Bay Federal with extensive knowledge in the financial services industry, as well as a personal commitment to team building and best-of-breed technologies. Richard was previously the Senior Vice President and Chief Information Officer at Travis Credit Union, where he was employed for 20-plus years. At Travis, Richard also served as the VP of Information Technology, VP of Process Improvement and Network Security, and Assistant VP of Network Security and Operations. Richard is an alum of the Credit Union Executives Society and has earned the Certified Chief Executive designation. He also holds a bachelor’s degree in Management Information Systems from Barrington University.
Rick Weiss, Vice President, Chief Financial Officer
Rick Weiss is the Vice President, Chief Financial Officer of Bay Federal Credit Union. Rick joined the organization in 2013 and has 27 years of experience of financial leadership within the credit union industry. Rick oversees all aspects of accounting and finance. Prior to joining Bay Federal, Rick was VP, Finance for First Tech Federal Credit Union. Rick earned a bachelor’s degree in Business Administration with a Concentration in Finance from San Jose State University. He also serves on the Board of Trustees for the Second Harvest Food Bank Santa Cruz County and is Chair of the Santa Cruz County Business Council.
Patty Winters, Vice President, Human Resources and Development
Patty Winters is the Vice President of Human Resources and Development of Bay Federal Credit Union. Patty joined the organization in 2012 and has over 20 years of experience of human resources, talent management, finance, and operations experience in a variety of industries in the Silicon Valley including the high-tech and medical device segments. Patty is responsible for business continuity and oversees all aspects of human resources, including compensation, benefits, and employee relations. Patty also oversees facilities, including all Bay Federal branch locations to ensure the security and safety of staff, members, and visitors on Credit Union premises. Patty was previously Vice President of Human Resources and Administration of Vertical Circuits, Inc. Patty is a certified Professional in Human Resources (PHR). She also serves on the Agency Relations Committee, Allocations Committee and the Campaign Committee for United Way of Santa Cruz County.