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Our Senior Leadership Team is comprised of our Executive Team and the following:

Kenny Au, Vice President, Digital Services

Kenny Au Kenny Au is the Vice President of Digital Services at Bay Federal Credit Union. As such, he oversees all digital delivery of services including phone, online and mobile banking, and chat services. Kenny joined the Credit Union in 2018, bringing with him more than two decades of experience. He holds a degree in Technical Engineering. Before coming to Bay Federal, he held management positions at credit unions, including NuVision Credit Union, Financial Partners Credit Union, and FAA First Federal Credit Union. Kenny served on the NCR Advisory Board and is currently serving on the Board of Directors for the Santa Cruz Chamber of Commerce. He is currently the "Ambassador for Fun" for Bay Federal by serving as leader of the Bay Federal Fun Squad, which provides fun contests and events for employees, and loves barbecuing and food!


Ryan Cash, Vice President, Chief Experience Officer

Ryan CashRyan Cash is the Vice President and Chief Experience Officer at Bay Federal Credit Union. Ryan oversees the coordination and delivery of the member experience through all delivery channels, including the branch network, call center, ATMs, and digital banking solutions. Ryan joined the organization in 2015 and brings more than a 15 years of experience in the financial industry. Prior to joining Bay Federal, Ryan worked in a variety of management roles, including VP of Consumer Lending at Financial Partners Credit Union, Manager of Consumer Lending, Underwriting, and Credit Risk at Logix Federal Credit Union and Operations Manager at Santa Cruz Community Credit Union. Ryan has an MBA from Pepperdine University and a bachelor's degree from UC Santa Cruz. He serves on the Board of Directors for the Boys and Girls Club of Santa Cruz County.


Alicia Flores, Vice President, Member Services

Alicia Flores Alicia Flores is the Vice President, Member Services for Bay Federal Credit Union. Alicia began her career as a part-time teller at Bay Federal in 1981, and has over 30 years of service in the financial services industry. She oversees the Credit Union’s seven branch locations and team of branch managers. Alicia is responsible for all aspects of branch operations, member experience, production initiatives for achieving sales and business development efforts, and the organization’s high member service standards. Alicia holds a Bachelor’s Degree in Business Management, and presently serves on the Board of Directors for the Hospice of Santa Cruz County.


Amy Ivey, Vice President, Marketing and Development

Amy IveyAmy Ivey is the Vice President, Marketing and Development at Bay Federal Credit Union. Amy joined the organization in 2005, and has over 25 years of experience in marketing financial services and medical industry. Amy's areas of responsibility are marketing, public relations, corporate communications, events, employee education and development, financial education, and community development. Amy is a Certified Strategic Marketing Executive and a 2014 graduate of Western CUNA Management School. She holds a bachelor's degree in Business Administration and Marketing from California Southern University and is pursuing her Masters in Business Administration. She is an Emeritus Trustee of Second Harvest Food Bank of Santa Cruz County, serves on the Board of Directors for the Volunteer Center of Santa Cruz County, Monarch Services, volunteers for The Leukemia & Lymphoma Society Silicon Valley & Monterey Bay Area Chapter, and is a Committee Member for CalCPA Attorneys, Bankers and CPAs Santa Cruz. She is a past member of the Santa Cruz Chamber of Commerce Board of Directors.


Brooke Morley, Vice President, Deposit and Loan Services

Brooke MorleyBrooke Morley is the Vice President of Deposit and Loan Services. Brooke previously worked for Bay Federal from 2008 until 2014, when she served as the Assistant Vice President of Lending. She moved to Southern California with her family where she led lending teams with various credit unions. In the summer of 2020, she initially came back to Bay Federal as a consultant to support our lending initiatives that arose during the coronavirus pandemic. As the VP of Deposit and Loan Services, she oversees all of the credit union's product management and servicing, including deposit products, loan products, and card products. She also works closely with the consumer and mortgage lending teams to support the Credit Union’s lending programs and provides guidance and strategy for our automation and efficiency objectives. Brooke received two bachelor’s degrees from Santa Clara University, one in Economics and one in Finance. She also is a graduate of Leadership Santa Cruz County.


Megan Rhodes, Vice President, Chief Lending Officer

Megan RhodesMegan Rhodes is the Vice President and Chief Lending Officer at Bay Federal Credit Union. Megan joined the organization in 2008 and has over 30 years in the financial services industry. Megan oversees all aspects of consumer lending, mortgage lending, and loan operations. Prior to joining the Credit Union, Megan spent 25 years working in the Bay Area in the mortgage banking field and was responsible for a variety of functions including: wholesale and retail lending operations, risk assessment and management, regulatory compliance, and loss mitigation. Megan has a bachelor’s degree in Liberal Studies from San Jose State University. Megan has been active in many local fundraising activities in support of The Alzheimer’s Association, Big Brothers/Big Sisters of Santa Cruz County, United Way of Santa Cruz County, Children’s Miracle Network and Second Harvest. Megan serves on the Board of Habitat for Humanity.  


Richard Roark, Vice President, Chief Technology Officer

Richard RoarkRichard Roark is the Vice President of Technology at Bay Federal Credit Union. Richard joined Bay Federal in 2016 to lead the Technology and Information Security departments. In his role, he is committed to ensuring the best and most secure banking experience for members. He comes to Bay Federal with extensive knowledge in the financial services industry, as well as a personal commitment to team building and best-of-breed technologies. Richard was previously the Senior Vice President and Chief Information Officer at Travis Credit Union, where he was employed for 20-plus years. At Travis, Richard also served as the VP of Information Technology, VP of Process Improvement and Network Security, and Assistant VP of Network Security and Operations. Richard is an alum of the Credit Union Executives Society and has earned the Certified Chief Executive designation. He also holds a bachelor’s degree in Management Information Systems from Barrington University.


Rick Weiss, Vice President, Chief Financial Officer

Rick Weiss

Rick Weiss is the Vice President, Chief Financial Officer of Bay Federal Credit Union. Rick joined the organization in 2013 and has 27 years of experience of financial leadership within the credit union industry. Rick oversees all aspects of accounting and finance. Prior to joining Bay Federal, Rick was VP, Finance for First Tech Federal Credit Union. Rick earned a bachelor’s degree in Business Administration with a Concentration in Finance from San Jose State University. He also serves on the Board of Trustees for the Second Harvest Food Bank Santa Cruz County and is a past-Chair of the Santa Cruz County Business Council.


Patty Winters, Vice President, Human Resources and Development

Patty WintersPatty Winters is the Vice President of Human Resources and Development of Bay Federal Credit Union. Patty joined the organization in 2012 and has over 20 years of experience of human resources, talent management, finance, and operations experience in a variety of industries in the Silicon Valley including the high-tech and medical device segments. Patty is responsible for business continuity and oversees all aspects of human resources, including compensation, benefits, and employee relations. Patty also oversees facilities, including all Bay Federal branch locations to ensure the security and safety of staff, members, and visitors on Credit Union premises. Patty was previously Vice President of Human Resources and Administration of Vertical Circuits, Inc. Patty is a certified Professional in Human Resources (PHR). She also serves on the Agency Relations Committee, Allocations Committee and the Campaign Committee for United Way of Santa Cruz County. Patty earned a bachelor’s degree in Business Administration from Purdue University.

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